Friday, July 01, 2011

A Call To Action...

Madison Avenue Declares ‘Mass Affluence’ Over

Posted on May 30, 2011 in Incomes, Inequality news

The American middle class, concludes a new white paper from the ad industry’s top trade journal, has essentially become irrelevant.

The chain-smoking ad agency account execs of Mad Men, the hit cable TV series set in the early 1960s, all want to be rich some day. But these execs, professionally, couldn’t care less about the rich. They spend their nine-to-fives marketing to average Americans, not rich ones.

Mad Men’s real-life ad agency brethren, 50 years ago, behaved the exact same way — for an eminently common-sense reason: In mid-20th century America, the entire U.S. economy revolved around middle class households. The vast bulk of U.S. income sat in middle class pockets.

The rich back then, for ad execs, constituted an afterthought, a niche market.

Not anymore. Madison Avenue has now come full circle. The rich no longer rate as a niche. Marketing to the rich — and those about to gain that status — has become the only game that really counts.

Thanks to the Banana Republicans and the Quisling Democrats.

Thanks to NAFTA, GATT, and all those other nifty "free-trade" agreements.

Thanks to St. Ronnie Ray-Gun who taught us all that "I've got mine so fuck you" is the REAL American Way.

Thanks to SCOTUS who gift-wrapped the Presidency and GAVE it to C+Agustus (the dumbest guy in the room).

You know what boys and girls...we changed the world in the 60's and it looks like we are going to have to do it again (without the drugs this time, ok?). Seriously. We did it once as young people for sure...and we have lots and lots of smart...REALLY SMART...younger folks to enlist. They're ready. It's gonna take ALL of us to get in action again.

Let's get the band back together...

Let's roll.

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